From 2022 to 2025, my role with Doppelganger, a leading fashion brand known for its distinctive seasonal collections, encompassed comprehensive email marketing management alongside continuous, dynamic updates to their homepage. For each new collection launch, I designed and implemented a distinct, bespoke layout, leveraging Bootstrap, jQuery, and vanilla CSS. This iterative process often involved integrating rich, interactive features like real-time countdown timers and engaging product carousels, ensuring each collection was introduced with a fresh, captivating digital presence, directly impacting their online sales initiatives.